“年轻人酗酒是一种时尚”
NEW THEORY ON BINGE DRINKING
英国《金融时报》克里斯?泰(Chris Tighe)报道
2008年6月27日 星期五
一项最新研究显示，年轻人狂喝滥饮行为的增多是一种“时尚现象”，使滥饮行为得以蔓延的原因，是社交网络，而不是关键性人物的影响。
英国杜伦大学(Durham University)和Volterra Consulting的这项研究认为，如果相信一小部分人会影响到其他人的理论，并依此规划降低滥饮程度的对策，或许并不能够取得成功。
这项研究表示，实际上，根据重叠的朋友圈之间的互动而建立起的“小世界”模型，表明饮酒者会模仿同伴们的行为。这正是滥饮行为发展的关键所在。
研究者认为，这样就给试图解决这一问题的政策制定者带来了挑战，因为他们需要深入复杂的朋友关系网。
译者 李晖
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NEW THEORY ON BINGE DRINKING
By Chris Tighe
Friday, June 27, 2008
The rise in binge drinking by the young is a “fashion phenomenon” in which social networking, rather than the influence of key individuals, spreads the behaviour, according to a new study.
The research by Durham University and Volterra Consulting suggests that binge drinking reduction strategies based on the theory that a small number of people influence others may not succeed.
Instead, the research indicates that the “small world” model – based on interaction between overlapping friendship groups in which drinkers copy their associates' behaviour – underlies the growth in binge drinking.
This, say the authors, poses challenges for policymakers trying to tackle the problem, since they would need tap into a complex friendship networks.
